I think that this advertisement is mass marketing to a sub culture. Although
there is a lot of farmers in North Dakota, this advertisement targets. to only a
certain group of people. It targets the people in the field of agriculture.This
advertisement is telling you that you are a fool if you don't buy Case IH
tractors. I think this advertisement is affective in the way that it shows you
more than one image and shows his dad teaching him how to do things to be a
successful farmer. I think this advertisment is ineffective in the way that you
can't even read the words in the bottom left hand corner.



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